What are the benefits of digital signage?
- Time files
Digital signage in customer or client waiting areas can provide entertainment and helpful information, making the time seem to pass more quickly.
- Revenue increase
Showcase products and services, special offers and promotions. Sell ad space to non-competing businesses and enjoy the extra sales and income. Subject to relevant permit approvals.
- Improved communication with customers and employees
Digital signage can deliver important news, information and updates to both employees and customers in real-time.
- Up-to-date messaging
Using LED signage, advertisers can carefully monitor effectiveness of their campaigns and alter content accordingly within minutes.
- First impressions last
Display digital signage outside or inside your business not only catches the eye of potential customers, it gives the distinct impression that your business is savvy and forward thinking.
What are the differences between indoor and outdoor screens?
Outdoor digital screens are mostly used for branding and marketing campaigns as they can offer full colour display and very high brightness levels. And their outside placement usually enlarges their potential audience. Outdoor digital panels come with higher waterproof ratings and are made of more durable materials to withstand harsh environments and temperatures.
Indoor LED screens are ideal for indoor applications. The indoor digital display technology is able to offer a more brilliant colour spectrum and saturation.
Below are the factors that show the difference between indoor and outdoor LED screens.
This is one of the most obvious differences between indoor and outdoor LED display screens.
Outdoor LED screens contain many bright LEDs in one pixel in order to provide ultra-high brightness so that they can compete with glare from the sun. Outdoor displays offer several times more brightness than Indoor LED screens.
Indoor LED screens are not as affected by the sun, and generally only need to compete with room lighting, so they are less bright by default.
- External weather conditions
Outdoor LED screens normally have an IP65 water-proof rating as they need to be leak-proof, waterproof, and dust-proof. They are made to be readable in sunlight and resistant to high temperatures.
Indoor LED screens waterproofing rating usually sits at IP20. They don’t require the same resistance to the outside environment.
- Display resolution
The pixel pitch (the density or closeness of the pixels) on an LED display, differs between indoor and outdoor display screens.
Outdoor LED screens have a larger pixel pitch and a lower resolution as they will typically be viewed from further distances.
- Content Player Hardware & Software
Hardware and software connect to the LED screen and send the appropriate video and data signals in order to display content. The controlling hardware and software varies from comprehensive custom designed systems that allow sophisticated scheduling processes with dynamic data input, to simple and user friendly software with minimal functionality.
Outdoor LED screens need a rugged outdoor controller hardware for playback purposes. This controller generally runs a copyrighted software program which manages the content on the LED screen and also provides remote access and sign diagnostics.
Indoor LED screens generally have easy and rapid integration with several input resources. These resources include rugged controllers (like on outdoor screens), memory cards, company laptops/PCs, or less expensive controllers which are not rugged. The flexibility in controller hardware opens up the option to use a range of software programs from expensive to inexpensive to using none at all.
What are considerations when choosing a digital display solution?
Location: Indoors vs outdoors, foot or vehicle traffic, accessibility.
Size: Consider what sized digital screen will fit in the space available, ensuring maximum visibility.
Brightness: The brighter the screen, the higher the power consumption but too dark and visibility will be an issue, depending on placement.
Quality vs price — What’s more important?
High quality digital panels don’t have to cost the earth. Due to our excellent and longstanding relationship with our suppliers, you will have access to the latest state-of-the-art technology at a reasonable price.
At Digital Panel Services, we understand that our clients need reliable and long-lasting LED and LCD screens, so that’s what we provide.
Digital screens vs projector — Which is better?
More businesses are starting to choose LED screens for their meeting rooms but are they really better than a projector?
Here are some factors to consider:
Brightness and image quality – A projector screen is some distance from the source of light (the projector), so images lose brightness via the projection process. Whereas a digital screen is the source of light, so images will appear brighter and more crisp.
Size matters – size and resolution of a projected image is limited, whereas the size and resolution of an LED wall is limitless. You can choose HD, 2K or 4K resolution for an improved viewing experience.
Count the cost – A digital screen may be more expensive than a projector upfront but consider the cost of replacing a light bulb in an LED screen vs a new light engine in a projector.