Challenges Of Digital Signage — 6 Biggest Obstacles

Liliia Zharekhina

May 13, 2022 • Daily digest

Digital signage can be a great addition to any business. It’s an interactive way to engage customers, promote products and services, and deliver information. But, as with anything new, there can be some challenges associated with it. Here are the six biggest obstacles you may face when implementing digital signage in your business:

1. Poor Planning

The biggest mistake you can make when it comes to digital signage is not planning ahead. Before you even start shopping for hardware and software, you should sit down and map out exactly what you want your digital signage to do. Who is your target audience? What type of content do you want to display? Where will your digital signage be located? Answering these questions ahead of time will make the implementation process much smoother.

2. Finding the Right Hardware and Software

With so many options on the market, finding the right digital signage hardware and software can be a challenge. To make things easier, start by evaluating your needs and then narrow down your choices based on features, pricing, and reviews. Once you’ve found a few options that fit your budget, request demos or free trials to see how they work in action.

3. Location, Location, Location

Another common mistake is placing digital signage in a location where it can’t be seen or heard. Keep in mind that people need to be able to see and hear your digital signage in order for it to be effective. Make sure your digital signage is placed in a high-traffic area with good visibility and sound quality.

4. Stale Content

If you want people to pay attention to your digital signage, you need to keep the content fresh. No one wants to see the same thing over and over again. To keep things interesting, mix up your content and experiment with different formats, such as video, infographics, or interactive polls.

5. Localizing Content

If you have customers or employees who speak different languages, you’ll need to account for that in your digital signage content. The best way to do this is to create multiple versions of your content, each in a different language. You can also use translation software to automatically generate localized content.

6. Workflow Problems

Last but not least, you may run into some workflow problems when implementing digital signage. For example, who will be responsible for creating and managing the content? What processes will be put in place to approve new content? Answering these questions ahead of time will help you avoid any potential roadblocks down the line.

In Conclusion

Digital signage can help you achieve a variety of goals, from increasing sales to improving customer service. But, as with anything new, there can be some challenges associated with it. By being aware of these challenges and planning ahead, you can set yourself up for success.

If you keep these challenges in mind you can avoid any potential problems and enjoy all the benefits of digital signage without any hassle. At the end of the day, digital signage is a great way to engage customers, promote products and services, and deliver information. With proper planning and execution, it can be a valuable asset to any business.